I love my iPhone. Apple has done an excellent job in creating an extremely loyal fan base. It may be a huge error, however, to limit your church’s site’s potential by exclusively focusing on the iPhone.
The NPD Group is now reporting that mobile devices running on Google’s Android platform now outnumber iPhones. The iPhone has fallen from its previous position as the #2 stakeholder (Blackberry’s RIM platform remains #1) to be #3 to Android-based systems.
What does this mean for your church? Before you invest heavily in customizing your site for an iPhone experience, consider making an overall mobile experience your priority. With the iPhone holding 21% of the market, it’s a huge force. Don’t forget about the other 79% of users that will be accessing your site. They want to interact with you, too!
Mark Forrester 